Targeted Respondent Groups

Target by title, size, function, EMR used, etc.

Faster Data Collection

A ready pool of respondents reduces
lead time.

Enhanced Data Quality

Panel members are engaged leading to higher response rates and more thoughtful answers.

Flexibility in Study Types

Panels can support both qualitative (interviews) and quantitative research (surveys).

Revenue Cycle Management

Claims Administration

Quality Programs and Incentives

Risk Adjustment

Value-Based Care

Healthcare Data Analytics

AI and RPA

Supply Chain Management

Payment Integrity

Our extended team of consultants and analysts includes experts in healthcare technology, product management, marketing, and sales enablement.

Trish founded Eliciting Insights in 2015 to bring quality market feedback to healthcare companies. Trish is committed to helping companies identify and translate customer pain points into actionable solution roadmaps that generate high revenue while preserving budget dollars.

Prior to Eliciting Insights, Trish ran Product Management at Trizetto Provider Solutions, where she was responsible for all RCM products and services, including new solution development and operationalizing new product ideas for hospitals and physicians. Prior to Trizetto, Trish worked to help hospitals increase revenue while at Accretive Health (now R1). Trish has also worked in product development at Cigna to create patient payment solutions. Trish began her career at the Federal Reserve where she helped spearhead a strategic payments research group.

Trish has a BS in Economics from Dartmouth College and an MBA from University of Chicago Booth School of Business with concentrations in Marketing, Finance and Entrepreneurship.

Carol is the Chief Operating Officer for Eliciting Insights, overseeing key client relationships and driving new business opportunities that shape our go‑to‑market strategy. She partners with clients to surface meaningful insights, accelerate growth, and deliver measurable improvements in outcomes. Her work spans growth strategy, marketing strategy, and business development, positioning our organization—and our clients—for sustainable success.

With more than 20 years of experience in go-to-market strategy, product marketing and management, and revenue-focused marketing across healthcare and other industries, Carol has recently served as a fractional marketing leader for several companies. Previously, she led strategic marketing for multiple markets and solution lines at Change Healthcare (now OptumInsight), McKesson, MedAssets (now FinThrive), and RelayHealth, as well as consulting clients and startups.

Carol holds a B.S. in Biomedical Science from Texas A&M University and an M.B.A. from Emory University. She is certified in Pragmatic Marketing and trained in Challenger Messaging and Forrester’s Product Marketing, Messaging, Buyer Persona, Buyer Journey, and Campaign Management modules.

Jackie is committed to providing firms with fact-based detailed market sizing to inform strategic planning and works closely with corporate strategy teams to identify strategic partnerships and/or acquisition targets.

Prior to Eliciting Insights, Jackie ran Solution Management for Trizetto Provider Solutions where she was responsible for competitive intelligence and market research, business case development, new solution acquisition, regulatory compliance, and products that connected payers and providers. Earlier in her career, Jackie worked in strategic marketing and M&A at the data analytics firm Verisk Health (now Cotiviti) building new product strategy and sourcing platforms and partnerships.

Jackie got her start in healthcare at Boston-area hospitals through Boston University and the National Institute for Health doing research with the Framingham Heart Study.

Jackie has a BS in Neuroscience from Trinity College and an MPH with concentrations in healthcare management and statistics from Boston University.

Charlotte is a lead market research consultant and maintains Eliciting Insights’ proprietary healthcare panel. She has been working in healthcare technology in many different roles. Prior to Eliciting Insights Charlotte was a product executive at Trizetto Provider Solutions where she developed product roadmaps based on market needs and translated those requirements into technology solutions, while managing the execution and roll out of new solutions. Charlotte has extensive experience working with marketing and sales on pricing and positioning. Additionally, Charlotte was instrumental to the development and implementation of product line P&Ls. Charlotte has a BA in Business from Truman State University.

Leslie Zacks brings strategy and management expertise to companies striving to improve their portfolio management discipline and overall product performance. After having established her product management methodology in the trenches of Silicon Valley in the early 2000’s, Leslie made the leap to healthcare with product leadership roles focused on portfolio management, innovation pipeline development, new product development and commercialization. Her teams have consistently launched new products into health systems and commercial channels that have exceeded expectations in organic growth in areas focused on clinical decision support, clinical workflows and patient outcomes.

Leslie has a depth of healthcare experience including Elsevier,  HCPro, Wolters Kluwer Clinical Decision Support, MCKesson/Allscrips, FinThrive and Signify Health. No stranger to the start-up environment, she has also worked with several early-stage companies, focusing on product and investment management to ensure the longest possible runway for companies to achieve critical revenue success.

Leslie has a BA from Northwestern University.