The following article by Trish Rivard was featured in Physician’s Practice magazine.

Online appointment scheduling is rapidly becoming a standard across multiple industries. Whether consumers need to schedule car repairs or salon visits, most are comfortable using online booking services and appreciate the 24/7 convenience.

Healthcare consumers have started to expect similar self-service scheduling tools from their medical providers. Patients want an “OpenTable” experience in healthcare where they can book their appointment online, confirm their reservation via email or text, and receive reminders as the appointment date approaches.

A recent survey by Eliciting Insights indicates that online scheduling needs more prominence in healthcare providers’ digital strategies. With innovative competitors flooding the market, health systems must prioritize consumer-focused technology, like online scheduling, to stay competitive.

To read the full article, visit Physicians Practice.